Thursday, July 22, 2010
Wholesalin' It
Mike's been working his little tail off and has made some great progress with wholesale. We're really hoping to build our wholesale orders to keep us strong on rainy days and over snowy winters. We've already lined up Bhan Thai - who was already serving Glacier, but now will be our account so they don't have to drive to Boulder anymore. Our second was Patsy's, who has a gelato case in their candy store on 21st street. And Mike just lined up a third that I'm very excited about.
Garden of the Gods Gourmet will now be serving pints of our ice cream in their take-out freezers. They put in their first order today of key lime, tiramisu, vanilla, and coffee. Garden of the Gods Gourmet is a great catering place in Old Colorado City. Mike and I fell in love with it because of their incredible samples and hospitality. We've often made a lunch of their cheese stuffed focaccia or curry chicken salad. And for treats like anniversary or Valentine's dinners, Mike will often treat me with a Garden of the Gods Gourmet spread.
But by far my favorite is their desserts - pear bread pudding with bourbon caramel sauce, peach cobbler, tiramisu...Need I say more? And now if you buy one of their desserts or dinner entrees, you can accompany it with a pint of gelato or ice cream. Great job getting the gig, Mike!
Today Mike was on his way to Mr. Biggs, a local entertainment center (bowling alley, laser tag, birthday parties, etc.) to talk to them about using our ice cream. But first he stopped at the bank. He gets to talking to the man in line in front of him, and who should it be but the man who organizes birthday parties for Mr. Biggs! Mike asked him if he'd be interested in serving a birthday cake ice cream, and he was very interested. They traded cards and will be talking soon. Pretty cool, huh?
So three weeks in and three wholesale accounts down. I'm excited to see what the fourth will be!
Friday, July 16, 2010
2 weeks and going strong
We had the biggest opening ever for a Glacier store, according to Mark, Glacier's founder. And the biggest opening week ever. Our numbers have been exceptionally good, and word is starting to get around town that there's an amazing new ice cream store in town you just have to try. I've seen tons of repeat customers just in these first couple weeks.
We're just doing some of our first promotions, tomorrow we're partnering with a clothing store in our center that is doing a radio event, and we've got some more events coming up. Everyone who's tried our ice cream has been blown away.
We've also done some of our first wholesale sales. A tub or two for a golf tournament (also a promotional event). A number of tubs for a restaurant. There's another major customer in the works, we just have to prove ourselves in a tasting, but I'm confident about the result. We just had the people from Patsy's Candies over today (they have a gelato case in their store), and they were completely blown away by our gelato. They said yes right on the spot. We're knocking socks off left and right.
Our employees are doing a great job and I've had lots of good feedback from customers about them. I'm very happy with who we hired. And we're cranking out the ice cream. Good thing, too, because our customers are devouring it. We're already making as much as an average ice cream store, and we're just starting to build our reputation.
It's been a great beginning. Here's to Glacier, the future #1 ice cream store of the Pikes Peak region!
p.s. On a side note, we're getting our take-out freezer stocked with pints; we made our first batch of cakes; our coffee is delicious and people would no doubt appreciate it even more if they could take their eyes off our gelato for a moment; and we've started stocking some of our side items like candy, tea and coffee to brew at home, and baked goods from the Dutch bakery.
Thursday, July 1, 2010
Our Soft Open
We did face a number of challenges along the way - the point of sale systems weren't working for the first two hours we were open. Mike used this as an opportunity to win over new customers by giving away free ice cream cones until the system was up and working.
We had various other equipment glitches, but the staff handled them well, and hopefully the customers still had a great experience.
Because the first day was so huge, we burned through far more gelato than we had planned. So now we're up late making gelato! Good night!
Saturday, June 19, 2010
Preview Walk Through
Here's a short video to let you see how it's looking.
Wednesday, June 16, 2010
Craziness
I'm also very excited about the people we've hired. Our head production worker, Steven, is an industry veteran with 13 years of restaurant work under his belt. Our servers are a great bunch of people. Most are in college (many at UCCS), a couple are recent UCCS graduates, and we also have a couple of high school seniors from a nearby school. We have a brother and sister team on our staff, which should be fun (it's ok, they get along great). We've also got someone who is studying culinary arts.
I spent several days in Boulder last week working in the stores up there, mostly making ice cream and working with their managers to plan our store operations. Everything is going great, and everything seems to be on schedule. Every day there are a hundred things I need to get done, so I should really run and get back to work! I have meetings to go to, T-shirts to buy, supply lists to send out to vendors, packages to pick up, trainings to schedule, marketing materials to write, deliveries to arrange, accounts to update, and a Point of Sale system to program. Bye bye!
Thursday, May 27, 2010
Progress!
Construction continues at the store. The exterior walls have the sheetrock up, and the interior walls are mostly framed. You can actually see the layout of the store a bit now. Here's a picture of Amber, looking back into the semi-private seating area (with the bathrooms behind). The restaurant going in next to us just finished putting up the plywood exterior of their walls. It looks like most of the seating will be on the side opposite us, which is fine.
My next mountains to conquer are the small supplies purchases, hiring the staff for the store (any takers?), buying and setting up the sound system, and designing our menu displays (any graphic designers interested in giving them a bit of a jazzing up?). I also need to find an artist to paint a small mural on a wall above some cabinets. I've seen some samples from a number of artists locally; if anyone knows any good (not too expensive) artists who would be interested in painting a fun little mural for us (I already have the content and style basically worked out), drop me a line.
I'm going to be spending a lot of time in Boulder this next month, working with the stores up there, making sure everything is ready and we've got all our procedures figured out and making sure employee training goes well. As far as I can tell, everything is on track. I've been reading through all the manuals for the different parts of the business. I'm eager to get all the little prep work out of the way and get out there and start making and selling ice cream. Speaking of which, I have a number of distributors I need to call to set up our accounts.
Before I sign off, I'd like to take a moment to say a few words about our coffee roaster, Colorado Coffee Merchants. Eric, who owns the business, used to be a firefighter, and roasting is basically a hobby that grew and grew and grew until he became one of the premier coffee providers in the region. If you stop by their coffee shop/roasting facility during the week, you can see them roast the beans while you wait for your latte. It's pretty fun. I'm also glad to say we found a local (Colorado) company to provide our teas. Most of them are organic and a good number are fair trade, if you're looking for that kind of product. We'll be making drip coffees, espresso drinks, freshly brewed hot and iced teas, and some unique drink items (chai cider, espresso over gelato; things like that). So feel free to come by, pull up a chair next to the fireplace, pull a book off the bookshelf, and enjoy some cold gelato and hot espresso while you look out at Pulpit Rock.
Wednesday, May 19, 2010
Catalogs and Gelato
I've got a pile of catalogs about a foot and a half high in my office right now, and I've been flipping my way through hundreds of pages of glasses, plates, ketchup dispensers, furniture, appliances, and cookware. The catalogue in front of me now has over 270 pages. It's enough to melt your brain. I've devised a clever system of different colored shapes I draw around items I'm interested in, and different symbols I mark the catalogues with to classify them. If anyone needs a meat slicer or a salad bar, let me know.
Everything is going great with the lead-up to our opening. All our major equipment is ordered now, and our spare bedroom is becoming a storage facility for various small to medium sized appliances and other items. I had a meeting to with our architect to go over our outdoor signs, and I'm really happy with how they turned out. We also went over the colors and samples, and I'm pretty happy with them too. I let our architect be my guide in choosing colors. Coordinating a whole store can be a bit tough, so I'm focusing on the decor more than the paint colors. Here are some pictures showing the glass tile that will form a border below our fireplace mantle and some samples showing our paint colors and the wood paneling that we'll be using on some walls and in a few other places (such as the front of our ice cream cabinets and the coffee bar). Oh, and we have a wall with wallpaper, so that's in there too. I've also put in a pic of our pendant lights. We'll have 8 of these, hung at different heights, three over the coffee area, 5 in the semi-private room. each piece is mouth-blown and original, so they'll all be unique.
Meanwhile, construction goes ahead. Keep your fingers crossed that we meet our deadline. Or rather that the contractors do. They're putting up sheetrock on the outer walls and framing the interior walls now.
That's your construction update for today. I've got to shop for office supplies and a water filter next. Before I go, though, let me give a (somewhat) brief answer to a question I've been asked a lot.
The picture above is of a gelato case in Italy. Gelato (and making it look cool) is an art there. We're trying to bring a taste of that experience to Colorado Springs. I'm not sure I can make it look quite like that (and usually you only can when your turnover rate is pretty high), but I'll do my best. I can give you the taste experience, though. Don't settle for gelato that has been shipped in from afar or that isn't fresh or that was made with machines that don't meet the European standards or that was flavored with syrups instead of real flavorings. For those of you who want to know some of the technical details of why this is all important, just read the wikipedia entry.
The First Tasting
The people at the luncheon were VERY impressed by our ice cream and expressed their enthusiam for coming back with their families, trying more gelato (for many it was their first time), and trying more flavors. Key lime pie and nutella were both big hits. They wiped out the milk and double dark chocolate. It was a lot of fun. I tried strawberry sorbet for the first time (with 800 flavors there are still a lot of firsts out there for me) and it was great. So fruity and so fresh, but still very rich and creamy for something without dairy. I mixed mine with a little Valrhona chocolate sorbet for a dairy-free chocolate covered strawberry treat. I also got to meet the other major partner for the Village, Tom Kohn. He seemed like a decent fellow. Chipolte, one of our neighbors, was also very helpful in letting me use their fridge and ice to cool my ice cream supply.
I'm working on getting a sign up next. I sent some people out to the site to take measurements and pictures and figure out a plan. Our name is so long, we're probably going to shorten it for the exterior signs and just put the full name on a logo sign on the tower. In other news, I talked to our POS supplier and put together an order, I received our back office computer, I figured out a cheaper way to get ahold of some of our key ingredients by forming a partnership with another local business, I talked to a merchant services provider, I made an appointment with a sound system provider, I created some coupons to give out at my pre-opening marketing events, and I brought home about 8 chipolte burritos that were left over from the luncheon. Whew.
Let me reward you for that tirade with some pictures of Patsy's and our store. First the exterior.
Then Amber and I inside talking to Mike, the son-in-law of the owners. It's a family business, and they're great people with a really cool story (involving Africa). They have another son named Mike, and I'm Mike, so it's all a big Mike festival when I visit. You should see the enormous chocolate bars they use to make their candy. 20-30 pounds. You could knock someone out with one of them, and they have dozens.
And here's a recent exterior shot of our store. If you look close you'll see me talking to Amber and her dad. The restaurant next door is coming together fast. I can already make out the outline their roof will follow, thanks to the beams.
Monday, May 17, 2010
Tasting Results
Today I finalized some major purchases: our dipping cabinets and our walk-in fridge. I've already purchased our batch freezer (which makes the ice cream), and now I'm working on our espresso machine.
Friday, May 14, 2010
A Day of Samples
I was so busy going to meetings today I forgot to eat breakfast and missed lunch. Luckily, I was visiting some of our future wholesale vendors, so I didn't starve entirely. Instead, I had to make it through the day on nothing but chai, coffee, and chocolates. There's this great chocolate maker in town that just opened up. No real retail location yet, just a production facility. My lovely wife Amber met me down there and we took a tour and tried some samples and got to know the people a bit. Then we watched the chocolatier temper the chocolate and start filling the molds for some delicious white chocolate and grand marnier ganache truffles. I'm really excited about the possibilties for this partnership and the chance to offer some top quality european-style chocolate confections to our customers. Keep an eye out for special truffle and coffee and truffle and gelato combos and promotions once we open. Here's a quick (slightly shaky) video of the tempering machines.
We're also doing a coffee tasting this weekend of the various samples we're considering carrying. It should be a lot of fun. I'm not a big coffee drinker, so that fact that some of this coffee tastes great even to me should get you all excited. An "I'd drink this" from me is like a rave review from anyone else. 99% of coffees I won't drink, period.
One of the best things we're doing, in my opinion, is how we're sourcing our products and ingredients. We're going to be bringing the best possible products and ingredients from Colorado and from around the world. Where possible, I'm working to get all fresh and local ingredients for our ice cream. This is the land of Palisade peaches, Rocky Ford melons, Penrose apples, Hotchkiss grapes, and Paonia cherries. I want those to be the flavors you taste when you buy a cone of our fresh seasonal ice creams. We're going to squeeze fresh limes and lemons for our citrus flavors and make fresh caramel and fudge in our own production kitchen. For the rest of our ingredients, we're scouring the world for the best, most flavorful, and exotic ingredients. Nestle chocolate and canned pie cherries are ok, but wait until you try the Valrhona chocolate sorbet or the Amarena cherry ice cream.
That's all for now. Just for fun, I've included a video of me risking my life driving around in our shopping center, for those of you who have yet to visit it. Enjoy!
Wednesday, May 12, 2010
Welcome to Glacier
I'll take some time to delve into all the things that make Glacier great later, but for now let me just give you a bit of background and tell you what's going on now.
Glacier Homemade Ice Cream and Gelato was founded in Boulder, CO by its creator Mark Mallen. Any chance you get to stop by any of the five stores in and around Boulder, take it.
As for me, my whole family is a bit crazy for ice cream. It's in our blood. Literally. I'm pretty sure most of us register at least 5% ice cream content in our veins at any given moment. My own grandmother, who lived in Denver, had a bowl every night.
My wife and I used to live in Longmont, while I was going to school in Boulder, and that's when we discovered Glacier. Imagine our joy when a Glacier opened right in Longmont itself. Here's a picture of me visiting that happy place. In winter. Probably for the third time that week. Did I mention it's the best ice cream store I've ever been to?
So, naturally, I'm excited to be bringing Glacier Ice Cream to Colorado Springs. We'll be offering fresh homemade ice cream and gelato in our store, plus sorbets, candy, chocolate, coffee, loose leaf teas, fresh baked pastries, and more! Our brand new location is set to open in just a couple months, with a grand launch event planned for the weekend of July 4th.
You can get to us from almost anywhere in the city in two shakes of a lamb's tail, at the new University Village retail center on North Nevada (just north of Garden of the Gods/Austin Bluffs), the same development as the new Costco, Kohl's, and Lowe's. We're on the left hand side of the main entrance, directly across from Smashburger. Here's a picture from a couple months ago that I edited our logo and name into, to give you an idea of what it'll look like.
Everything is going great so far with our new location, which we're thrilled about. I can't wait to show you how it's shaping up. Construction started on Monday, mostly concrete work for the plumbing. Our equipment is getting ordered, in fact most of the major items are already taken care of. And I've been working with our partner vendors to figure out what delicious coffees, chocolates, and pastries we'll be offering when we open.
As I write this I'm polishing off a nice cup of chai tea I made using some samples and smelling the rich aroma of the bag of herbal tea I brought home with me. Later on my wife will grind up some of the coffee samples from our short list and we'll have a little tasting. In future posts I'll tell you a bit about the great local vendors we're partnering with. We want to bring the best of the Pikes Peak area together in one great location.
For now, though, the building is still an empty shell. Here's a quick video I made of the interior after the first day of work using my Flip video camera. It's not great cinema, but it'll do. I'll post updates as things go forward so you can see it all come together. That's all for now!